In Madison, you'll find East Towne and West Towne malls, and now in Fitchburg, you'll find "Uptown"—400+ acres ready for development on the city's northeast side.

Strategically located with quick access to the beltline, downtown Madison as well as all parts of Fitchburg, Uptown will strike a balance between green space and technology while appealing to both younger and older residents.

Uptown will include:

  • A mix of large and small employers.
  • Restaurants.
  • Retail businesses.
  • Hotels.
  • Residential development.

Surrounding Uptown, bicycling fans will find "cycle track" running parallel to the sidewalks. Unlike regular bike lanes, cycle tracks are typically separated from automobile traffic, allowing bicyclists to feel safer and more comfortable. Fitchburg will be home to the first cycle track in Wisconsin.


High tech stories and happenings in the Madison area and around Wisconsin.