The Madison area has a high concentration of manufacturing jobs across a number of niche industries including breweries, distilleries, gourmet food and high-end medical devices such as GE Health Care, Accuray (parent of TomoTherapy), Natus Medical, Gammex Inc., Standard Imaging, NeuWave Medical and Bjorksten | bit 7. In 2011, the manufacturing industry accounted for 20,119 jobs, or 6% of our labor force.

Niche manufacturers in the Madison area (such as Death's Door Spirits, Ale Asylum, Schoepps Ice Cream, Danisco and Virent) benefit from:

  • Access to a robust transportation network and proximity to major markets.
  • A reliable infrastructure.
  • Low crime rates.
  • An abundance of skilled labor.
  • Quick and easy transport of products.

The Madison area's transportation choices and proximity to major markets make shipping and receiving materials more convenient and cost effective. Chicago, Milwaukee and Minneapolis are all a short distance away via Interstate 90/94. The Dane County Airport provides nonstop flights to major cities such as New York, Atlanta and Dallas-Fort Worth. For more information; visit our Transportation section.

Competitive utilities for low operating costs

The Madison area is powered by a reliable network of utility providers at competitive rates. Manufacturers in the region have access to a clean, abundant water supply provided by a number of municipal water and sewer service providers. Gas and electric service is provided by Madison Gas and Electric, which was recently ranked No. 1 in a nationwide utility industry survey based on average customer outage times in 2017. (Source: MGE)

For more information, visit the Utilities section of our site.

A secure place to do business

Low property crime rates in the Madison area mean decreased inventory loss for your business. The region also has a lower-than-average violent crime rate, making it safer for your employees and their families.

A growing workforce to grow with your business.

The Madison area's labor force of 345,024 has grown at a rate of 2.7% since 2006, which is faster than the state and national rate in that same period of time.

Comparative labor force growth rates since 2006

Greater Madison Region
United States

Source: U.S. Bureau of Labor Statistics, 2011 The Greater Madison region is comprised of the following Wisconsin counties: Columbia, Dane and Iowa.

Specific skills you can't find in our workforce can be easily developed. The training programs offered by organizations and educational institutions in the Madison area will help you develop the skilled workers you need to succeed, while keeping business costs down.

For more information