Brainiacs, entrepreneurs, visionaries—aka Madison's workforce. They're all here because the Greater Madison region is all about talent. These aren't simply people who think outside the box. These are people who question, why a box at all? Madison's diverse constellation of highly ranked educational opportunities produces and attracts the brightest minds. In fact, graduation rates at all levels top the national averages.

Talent: the Madison Catalyst [9.4 MB PDF]

The Greater Madison region's workforce is talented, young and growing

  • "4th Brainiest City" in America - Atlantic Cities, June 2012.
  • "The Best City for Educated Workers" - Huffington Post, Sept. 2011.
  • Median age is lower than the Wisconsin or U.S. median ages.
  • Has grown at a rate of 2.7% since 2006, 31.9% since 1990, faster than the state or national rate that same time.
    (Source: U.S. Bureau of Labor Statistics, 2011; Sperling's Best Places, 2012)
  • Population is projected to increase by more than 26% by the year 2035, just above the national rate and well above the statewide rate.
    (Source: U.S. Census Bureau, 2000-2010; U.S. Census Bureau's Population Estimates Program; Wisconsin Dept. of Administration Demographic Services.)
  • City of Madison ranks 15th out of 372 metro areas with its 4.1% unemployment rate.
    (Source: U.S. Bureau of Labor Statistics November 2012)

Hip, young workforce is attracted to local businesses

The Madison workforce is not only well educated, it is younger and growing faster than the national average. Employers and entrepreneurs are thriving in Madison because of the young, hip population calling this area home. For example:


An online, international, high-end fashion retailer started out of a downtown Madison clothing store in 2000, now has over 400 employees at its East Washington Ave. location including:

EPIC Systems

This electronic health records developer employs over 6,000 individuals at its Verona campus, just west of Madison. Many of the employees that leave Epic elect to stay in the Madison region. Five companies launched by former Epic employees in the past three years have created nearly 400 jobs.

Capital Entrepreneurs

The Capital Entrepreneurs group fosters entrepreneurship and brings over 200 members together to bolster the entrepreneurial spirit in the Madison area.

Companies involved in Capital Entrepreneurs have graduated from well-known accelerator programs, including:

  • Y Combinator.
  • TechStars.
  • Startup Chili.

Together, Capitol Entrepreneur members employ hundreds of people, raised millions of dollars in funding and resulted in multimillion dollar acquisitions.

Madison appeals to a younger workforce

  • Madison: #5 Best Cities for High-Tech Jobs
    24/7 Wall St., 2013
  • Madison: 10 Underrated Hotbeds of American Innovation
    Fast Company, 2012
  • Madison: #1 Best City for Young Adults
    Kiplinger's, 2012
  • Madison: Top 12 Places to Live and Work as a Young Entrepreneur
    Under30CEO, 2012
  • Madison: Most Educated City in America
    Men's Health Magazine, 2011
  • Madison: Top Ten Cities for Young Adults
    Kiplinger's, 2011
  • Madison: #3 Best City in America for Young Professionals
    Forbes, 2011
  • The Region: U.S. Metro Area with the Strongest Brainpower
    Bizjournals, 2008
  • Madison: #7 Among Innovative Cities Nationwide, 2010

Workforce training to meet your needs

Specific skills you can't find in our workforce can be easily developed. The training programs offered by organizations and educational institutions in the Madison region will help you develop the skilled workers you need to succeed, while keeping business costs down.

For example, the on-the-job training programs offered by the Workforce Development Board of South Central Wisconsin provides:

  • Cash reimbursement to help offset costs associated with training a new, permanent employee.
  • Help to identify qualified candidates.
  • Assistance to design a customized training plan for the new employee.

For more information on the Madison region's workforce and training programs, please contact us.